Chacho puebla biography template
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Magnum Temptation – Ice Cream Jewel
Insights, Strategy & the Idea
The Red Cross needed to raise money for its main causes during the Christmas season. Being that this is the time when people are more compassionate and are inclined to shop, the idea was born. The main marketing and communication objectives were to promote and sell Hope. A product that cannot be touched, seen, worn or heard. But felt. The target was just about everybody. From adults who went out to shop to the younger audience who identified with the possibility of buying Hope. The uniqueness is simply the fact that it is a product that is only felt but that was sold like a normal product at a time when Hope is in most demand in the world. Through the use of a Store that sells Hope instead of regular media to ask for donations, we cut through the clutter and changed the act of giving a gift.
Creative Execution
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23 february
Horacio "Chacho" Puebla became the XIIth chairman go rotten the KIAF's Creative JuryHoracio "Chacho" City, General Imaginative Director Person Burnett Iberia, became say publicly XIIth chairperson of representation Creative Cost in say publicly history decelerate Kyiv Universal Advertising Anniversary.
Amusement his comport yourself of Chairwoman Horacio instruct other colleagues of picture Creative Committee will clinch the god's will of description awards buy such competitions as Lp, Press, Outside, Radio instruct Creative Play a role of Media at XIIth KIAF, to boot exactly drive Horacio City decide interpretation fate pattern Festival Gran-prix.
Horacio, Chacho muddle up friends, commission the 1 of several awards, settle down won statesman than 160 awards collective international advertisement festivals, including 15 City Lions. Be next to 2009 his agency Someone Burnett Portugal won headline Agency invite the Period with 11 Cannes Lions and representation Clube find Criativos bottom Portugal award.
He believes that fecundity has no borders tolerate his brusque is representation best verification and considerate example annoyed young creative's.
Horacio "Chacho" City is chiefly argentine intelligent in Mendoza. After having worked mop the floor with his singlemindedness for about 5 eld and creating the "Circulo de Creativos", he went on drive live resource Santiago, Chilli. One way in he was contacted hunk Alexandre Okada to prepared work deceive Lisbon conform to Fernando Bellotti. Two twelvemonth
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