Nadia chauhan bio

Nadia Chauhan has been taking Frooti and the company in new directions

Nadia Chauhan was at Parle Agro’s research and development facility in suburban Mumbai when the idea struck. It was , and her children, aged seven and four at the time, were with her, frolicking with various beverage flavours to make concoctions of their own, as Nadia went about her work. Amid their experimentation, the children mixed Frooti—the company’s flagship beverage—with soda to create a fizzy mango drink. And lapped it up as excitedly as the bubbles that danced through the drink. Nadia knew just then what Parle Agro’s next roll-out would be: Frooti Fizz.

Cut to , and the fizzy amalgam has become a hit. With brand ambassador Alia Bhatt adorning hoardings, purple bottle in hand, Frooti Fizz has been growing at a fast clip; prompting the Mumbai-based company that reported revenues of ₹1, crore in the fiscal year ended March , to undertake a large-scale production capacity increase for next year.  

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“We aim to be No 1 in the mango drinks segment,” says Nadia. The year-old backs up her bold words with action—a trait that has seen her catapult Parle Agro from a &l

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Nadia Chauhan Esteem, Husband, Line, Family, Biography

ProfessionBusinesswomanPhysical Stats & MoreHeight (approx.)5' 6" ( cm)Eye ColourBrownHair ColourBlackPersonal LifeDate of Birth8 January (Tuesday)Age (as firm ) 39 YearsBirthplaceCalifornia, Coalesced StatesZodiac signCapricornNationalityIndianHometownMumbaiSchoolBombay Scottish Secondary, Mahim, MumbaiCollege/UniversityH.R. College show consideration for Commerce weather Economics, MumbaiEducational QualificationGraduationReligion/Religious ViewsHinduismFood HabitNon-vegetarianHobbiesCooking, Measurement, TravellingRelationships & MoreMarital StatusMarriedMarriage DateYear, FamilyHusband/Spouse• Sajan Raj Kurup (Divorced in ) (Owner go Creativeland Asia)
• Vaibhav Bhargava (Executive with Aeroplane Airways)
ChildrenSon- Kian (From Nadia's First Marriage)
Daughter- Nia (From Nadia's Pass with flying colours Marriage)
ParentsFather- Prakash Chauhan (Businessman)

Mother- Meera Chauhan
SiblingsSisters- Schauna Chauhan (Businesswoman), Alisha Chauhan (Businesswoman)

Other Relatives• Mohanlal Chauhan (Grandfather) (Founder presentation Parle Products)
• Jayanti Chauhan (Cousin) (Vice Chair of Bisleri Internat

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FILA Gen-next Entrepreneur of the Year: Nadia Chauhan of Parle Agro

Nadia Chauhan

When Nadia Chauhan joined her family’s beverage business in the mids, cracks were beginning to show. With 95 percent of its revenues coming from Frooti, Parle Agro’s dependence on the mango drink was unhealthy. It diversified into new beverages like Grappo Fizz, Saint Juice and packaged nimbu paani LMN in the years that followed, but the strategy didn’t quite work. “We were still a small company and not necessarily cash-rich to take on the marketing spends that the new categories called for,” says the year-old.

Cool, confident and in control, Chauhan didn’t set out to change things right away. She says, “I wanted to appreciate where we came from and feel like a part of the system before charting out where we needed to go.”

As she dug deeper, Chauhan realised that Parle Agro’s sales and distribution (S&D) system hadn’t changed much since the company’s soft drink days when her father Prakash, now chairman, manufactured and sold Thums Up, Citra, Gold Spot and Maaza—a business his brother Ramesh and he inherited from their father in the mids. [The Chauhans sold these brands to Coca-Cola in to tide over difficult t